ANALYSIS OF FACTORS INFLUENCING PUBLIC INTEREST IN USING DIGITAL BANKING SERVICES (STUDY ON THE BONE REGENCY COMMUNITY)

Authors

  • Dina Hadry Anthi Institut Agama Islam Negeri Bone
  • Andi Patimbangi Institut Agama Islam Negeri Bone
  • Muh. Hasbi Ash Shiddiq Institut Agama Islam Negeri Bone

DOI:

https://doi.org/10.56633/mbisku.v2i1.943

Keywords:

Digital Bank, Technology Acceptance Model (TAM), Perceived Ease, Perceived Benefits

Abstract

The rapid development of information technology in the current digital era has influenced human behavior patterns in accessing various information and various service features, especially in digital banking. The purpose of this study is to analyze the factors that influence the interest of the Bone Regency community in using digital banking services with the Technology Acceptance Model (TAM) approach. This study analyzed 50 respondents using quantitative methods. The data collection technique was the distribution of questionnaires via Google Form, then the data analysis technique used multiple regression tests. The results of this study indicate that there is a positive and significant influence of the variables of perceived ease and perceived benefits on people's interest in using digital banking services.

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Published

2025-01-17

Issue

Vol. 2 No. 1 (2025): MBisKu, January 2025

Section

Articles

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