The Impact of E-commerce on Consumption Patterns and the Economy of Rural Communities from an Islamic Economics Perspective
DOI:
https://doi.org/10.56633/maisha.v1i2.1424Keywords:
E-commerce; consumption patterns; rural economy; Islamic economy; consumer behaviorAbstract
The growth of e-commerce has brought significant changes to consumption patterns and the economic conditions of rural communities. This study aims to analyze the impact of e-commerce on consumption patterns and the economy of rural communities from an Islamic economics perspective. The study employs a qualitative descriptive method using a literature review approach, examining various relevant journals, books, and scientific sources. The results of the study indicate that e-commerce has positive impacts, including expanded market access, increased business opportunities, and the strengthening of rural SMEs through the digitalization of trade. However, the development of e-commerce also brings negative impacts, such as an increase in consumerist behavior, changes in people’s lifestyles, and a lack of understanding regarding the principles of Sharia transactions in digital activities. Furthermore, limitations in digital literacy, financial literacy, and internet infrastructure remain obstacles to the optimal utilization of e-commerce. From an Islamic economics perspective, the use of e-commerce must be conducted wisely, in a balanced manner, and in accordance with the principles of justice, transparency, and public welfare to foster sustainable community well-being.
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