Implementation and Interpretation of Sharia Values in Online Businesses among Young Entrepreneurs (Study of Street Vendors in Bengkalis District)
DOI:
https://doi.org/10.56633/maisha.v2i1.1494Keywords:
sharia values, online business, Islamic business ethics, young entrepreneurs, customer loyaltyAbstract
This study aims to analyze the implementation of sharia values in online businesses among young street vendors in Bengkalis District. The rapid development of digital business requires entrepreneurs not only to focus on profit but also to apply Islamic business ethics in trading activities. This study used a qualitative research method with a descriptive approach. Data were collected through interviews with 10 young entrepreneurs running online businesses. The results showed that the respondents had implemented sharia values in their business activities, including honesty, price transparency, fairness, good service, trustworthiness, and responsibility toward customer orders. The implementation of these values was considered capable of increasing consumer trust, customer loyalty, and business sustainability in the digital era. This study concludes that sharia values remain relevant in online business practices and can serve as an important foundation for creating ethical, fair, and sustainable economic activities.
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