Analysis of the Fear of Missing Out (FOMO) Phenomenon on Digital Consumption Behavior of Generation Z from the Perspective of Islamic Business Ethics: A Case Study of Students in Bengkalis
DOI:
https://doi.org/10.56633/maisha.v3i1.1495Keywords:
Fear of Missing Out, Consumptive Behavior, Islamic Business EthicsAbstract
The Development of Digital Technology has Changed the Consumption Patterns of Generation Z, which is Increasingly Influenced by Social-Media and E-Commerce Platforms. One Psychological Phenomenon that Plays a Role in This Behavioral Change is Fear of Missing Out (FOMO), namely the urge to continuously follow trends and consumption activities in order not to fall behind from one's social environment. This study aims to analyze how FOMO affects the digital consumption behavior of students in Bengkalis from the perspective of Islamic Business Ethics. This research employs a qualitative approach with a case study method through in-depth interviews, observations, and documentation on informants selected purposively. The results indicate that FOMO drives impulsive consumptive behavior, particularly in promotion-based and digital trend purchases, which are often not based on rational needs. From the perspective of Islamic Business Ethics, such behavior tends to contradict the principle of moderation (wasathiyah) and leads to israf or extravagance. In conclusion, FOMO has a significant influence in shaping the digital consumption patterns of Generation Z, thereby necessitating the strengthening of Islamic consumption ethics literacy in facing the digitalization flow.
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