Analysis of Halal Supply Chain Transparency in Enhancing Consumer Trust in Halal Products from MSMEs in Bengkalis
DOI:
https://doi.org/10.56633/maisha.v2i2.1513Keywords:
Transparency, Halal Supply Chain, MSMEsAbstract
The objective of this study is to examine the role of halal supply chain transparency in strengthening consumer trust in MSMEs products in Bengkalis. The study is motivated by persistent challenges, including limited practitioner understanding of halal supply chains, low adoption of transparency systems, and minimal digital technology use. A qualitative, descriptive design was employed, with data collected through in-depth interviews. The study population comprised MSMEs owners and consumers who purchased MSMEs products in Bengkalis; sampling was purposive. Findings indicate that MSMEs operators have begun to recognize the importance of halal supply chains for product safety and Muslim consumer trust; however, transparency practices remain nascent and informal. Although consumer perceptions are generally positive, limited technical knowledge and sparse technology adoption hinder comprehensive Sharia compliance. The study recommends a collaborative strategy encompassing technical assistance, expedited halal certification, and digitization of basic information to reinforce halal supply chain integrity and enhance MSMEs competitiveness in broader markets.
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