ISLAMIC BUSINESS ETHICS IN SHARIA-COMPLIANT BUY NOW PAY LATER PRACTICES: THE CHALLENGE OF CONSUMERISM AMONG UNIVERSITY STUDENTS

Authors

  • Sandi Andika Institut Agama Islam Negeri Datuk Laksemana Bengkalis, Indonesia
  • Febri Helpina Institut Agama Islam Negeri Datuk Laksemana Bengkalis, Indonesia
  • Rahma Safira Institut Agama Islam Negeri Datuk Laksemana Bengkalis, Indonesia
  • Putri Agustina Institut Agama Islam Negeri Datuk Laksemana Bengkalis, Indonesia

DOI:

https://doi.org/10.56633/mbisku.v3i2.1594

Keywords:

Sharia BNPL, Islamic Business Ethics, Consumerism, Islamic Financial Literacy, University Students

Abstract

The rapid expansion of digital financial technology has popularized Sharia-compliant Buy Now Pay Later (BNPL) services among university students, driven by accessibility and flexible payment schemes. This study investigates the implementation of Sharia BNPL practices among students at the State Islamic Institute of Datuk Laksemana Bengkalis, evaluating the resulting consumptive behavior through the lens of Islamic business ethics. Employing a descriptive qualitative methodology, data were gathered from 40 purposively sampled informants via in-depth interviews, observations, and documentation. The analysis, conducted using the interactive model of Miles, Huberman, and Saldaña, reveals that transactional convenience, lifestyle trends, and social pressures primarily motivate BNPL usage. Crucially, the study finds that limited Islamic financial literacy fosters impulsive purchasing and excessive consumption (israf), shifting student focus from fundamental needs to fleeting wants. Furthermore, the application of core Islamic business ethics shiddiq (truthfulness), tabligh (transparency), 'adl (justice), and amanah (responsibility) remains suboptimal within these digital transactions. The study concludes that addressing this digital consumerism requires synergistic efforts to enhance Sharia financial literacy and internalize values such as qana'ah (contentment)  to promote rational, ethically aligned financial behavior.

Author Biography

Sandi Andika, Institut Agama Islam Negeri Datuk Laksemana Bengkalis, Indonesia

ekonomi islam

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Published

2026-08-20

Issue

Vol. 3 No. 2 (2026): MBisKu, July 2026

Section

Articles

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Copyright (c) 2026 Sandi Andika, Febri Helpina, Rahma Safira, Putri Agustina

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